Raider Power
The Goin' Band from Raiderland leads fans in the legendary Raider Power chant before kickoff and throughout the game.
Lubbock football stadium famous for Raider Power traditions.
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The Goin' Band from Raiderland leads fans in the legendary Raider Power chant before kickoff and throughout the game.
The Saddle Tramps preserve Texas Tech traditions and spirit throughout game day.

The iconic horse-and-rider entrance is one of college football's most unique traditions.

The stadium provides memorable evening views.

Highlights Texas Tech's offensive success.

Celebrates the All-American receiver.

Celebrates the Texas Tech quarterback and NFL superstar.

Honors the longtime Red Raiders coach.

Showcases program history.

Honors Texas Tech football legends.

The signature Texas Tech hand gesture and fan celebration.

The famous live horse entrance before kickoff.

Player arrival tradition.

Behind-the-scenes access.

The entrance area celebrates Texas Tech's famous Double T identity.
Sculpture of Texas Tech’s Double T logo — a scarlet-and-black photo stop on the walk into Jones AT&T Stadium.
The Goin’ Band from Raiderland — one of the largest marching bands in the country — fills Jones AT&T Stadium on gameday.
Statue of the Masked Rider on horseback — Texas Tech’s most famous mascot tradition, captured in bronze.
Raider Alley is the gameday corridor into Jones AT&T Stadium — music, Guns Up, and scarlet-and-black tailgating.
The Texas Tech Hall of Fame honors Red Raider athletes, coaches, and the program’s greatest seasons.

Honors Red Raiders legends, players, coaches, and contributors.
Texas Tech’s Victory Bells ring after Red Raider wins — a West Texas gameday landmark.
Live crowd-updated map with parking prices, gates, bars and restrooms, plus bag policy and tailgate planning.
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