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Crowd Ritual
Hilton Magic
"Hilton Magic" refers to the electric atmosphere inside Hilton Coliseum, one of college basketball's most intimidating venues.
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The basics
About Hilton Coliseum
- Type
- arena
- Sports
- Basketball
- League
- NCAAB
- Location
- Ames
- Status
- active
Rated by fans
How fans rate it
—Passport Score
0 fan ratings · 0 check-ins
Atmosphere—
Attractions—
Access—
Concessions—
Neighborhood—
Facility—
Don’t miss
Landmarks, traditions & experiences
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Crowd Ritual
Hilton Coliseum Roar
The crowd erupts after defensive stops and momentum-changing plays, creating one of the loudest environments in the country.
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Crowd Ritual
Cyclone Alley
Cyclone Alley leads coordinated chants, whiteouts, and creative signs throughout every game.
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Crowd Ritual
Sweet Caroline
Following victories, fans and players sing "Sweet Caroline" together.
Through the years
History
Home teams
- Iowa State CyclonesNCAAB
Getting there
Plan your visit
Game Day in the app
Live crowd-updated map with parking prices, gates, bars and restrooms, plus bag policy and tailgate planning.
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Fan reviews
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Been to Hilton Coliseum?
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