Combines historic football culture with city identity.
Blues Store
Experience · Throughout the stadium, gameday
Official merchandise destination.
Community Events
Experience · Throughout the stadium, gameday
Strong connection with local fans.
Gil Merrick Stand
Experience · Throughout the stadium, gameday
Honors club legend.
Matchday Atmosphere
Experience · Throughout the stadium, gameday
Known for passionate West Midlands support.
Traditions
Keep Right On IconicMust experience
Songs & Music · Throughout the stadium, matchday
Before kickoff and after victories, St. Andrew's erupts into "Keep Right On to the End of the Road," one of English football's most famous club anthems.
Tilton Road End IconicMust experience
Special Events · Throughout the stadium, matchday
The Tilton Road End is home to Birmingham's loudest and most passionate supporters.
Blue Nose Army IconicMust experience
Crowd Chants · Throughout the stadium, matchday
Supporters proudly identify as the "Blue Nose" faithful.
Blue Wall IconicMust experience
Crowd Chants · Throughout the stadium, matchday
St. Andrew's becomes a sea of royal blue scarves.
KRO! IconicMust experience
Crowd Chants · Throughout the stadium, matchday
The chant "KRO" ("Keep Right On") echoes throughout every match.
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Birmingham City